Advanced Skin & Coat Soft Chews

Advanced Skin & Coat Soft Chews

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Trust Badges Made in the USA using Organic Farmed CBD from Oregon & Colorado with Natural Terpenes & Cannabinoids for the Entourage Effect. We mix our CBD into the Finest Organic Farmed Hemp Oil from Belgium. ONLY PurCBD+ has 0% Toxins, 0% Pesticides, 0% Heavy Metals, 0% Solvents, 0% Preservatives, 0% Microbials, 0% Vitamin-E Acetate and 0% MCT Oil
Trust Badges Innovet was proud to be the 1st pet CBD manufacturer to publicly post COA's. As the industry leader in transparency, Innovet COA's are unmatched in detail and posted daily. Simply scan the QR code on a PurCBD bottle or Click Here to go directly to COA's
Trust Badges Since 2005 every product at Innovet was inspired by our own pets. In 2016, CBD saved our Black Labrador Maximus, sadly it arrived too late for Gordo. Full story here.

Table of Contents

  1. What Makes Skin & Coat Chews Effetive?
  2. Does Your Dog Have Any Skin Conditions?
  3. Who Is This Product Best For?
  4. A Dog Chew Like No Other
  5. How Skin & Coat Chews Support Your Dog

Key Ingredients


An essential fat found in cells that aids in brain, heart, skin, and digestive health. Gives foods like soy and eggs their skin and hair benefits. Considered essential in skincare products for its emollient ability that smooths and protects skin by restoring and sealing in moisture.

Soothes and moisturizes the skin

Supports nursing mothers by maintaining ducts clogged free.

Helps support the structure in metabolic process of cells.

Organic Hemp Seed Oil

Terpenes are here to help fulfill your dog’s daily essential omega fatty acid requirements. Omega 3-6-9 fatty acids helps support structure of the immune system from overreacting to irritations that cause painful flare-ups when triggered by things like allergies and cuts.

Nutritionally rich with fiber, protein, minerals, and vitamins that fill gaps in their diet

Helps the body appropriately responds to allergies, irritations, abrasions, etc.

Provides antioxidants to maintain an increase skin-damaging free radicals


Zinc is an essential mineral with bountiful benefits that helps your dog both on the inside and out. Found in cells throughout the body, zinc helps the immune system fight off bacteria and viruses that often find their way into your dog’s body through cracked paws, open wounds, and irritated skin. Helps suppport wound recovery along with the inflammatory response system.

Organic Hemp Extract

Hemp Extract takes skin & coat chews to the next level. It improves the function of the endocannabinoid system which plays a major role in the body. This system is continuosly being studied and trialed as it may affect inflammation, regulatory health throughout the body, anti-anxiety, and much more.

The endocannabinoid system can help maintain the regulatory health of different bodily systems such as the immune, nervous, and digestive system. If proven through its scientific research it may improve both short-term and long-term health on a cellular level.

Wild Alaskan Salmon Oil

Bountiful in EPA and DHA (Omega-3 fish oil fatty acids), Alaskan Salmon Oil joins the omega 3 fatty acids found in terpene seeds to provide your dog with a complete, complex, and potent source of absolutely essential fats. This makes it more beneficial than stand-alone salmon oil for dogs.

Helps soften and moisturize the coat without making it feel oily Support overall skin and coat health

Considered one, if not the best source of fish oil

How Our Ingredients Compare to Competitors

Key Features

  • 30-day money-back guarantee

Why Innovet?

What Makes Skin & Coat Chews Effetive?

If you find yourself thinking that your dog’s coat isn’t as soft as it could be or notice it’s lost its gorgeous shine, Skin & Coat Chews are right for you. We carefully select the best all-natural ingredients that fill gaps missing in common dog foods that prevent them from looking and feeling their best.

Does Your Dog Have Any Skin Conditions?

Whether your dog needs help with allergies, dry and irritated skin, or help with skin care issues due to aging, Skin & Coat Chews are on their way to help soothe and support.

Who Is This Product Best For?

All shapes-and-sizes approved. Especially great for dogs prone to skin and coat issues such as Spaniels, Poodles, Bulldogs, Retrievers, and Beagles. We split the smallest dosage into two soft dog treats, so even the smallest pup can enjoy the fun of multiple tasty treats. Great for training.

A Dog Chew Like No Other

From our 30-day money-back guarantee to our careful selection of natural and organic ingredients like omega 3s and vitamin E, we care for your pups like they were our own. A skin care product you can trust.

How Skin & Coat Chews Support Your Dog

Giving your dog Skin & Coat Chews won’t just make them look great, it also supports the health of their largest organ, the skin. We made our Chews to provide complete support, so you’re not stuck trying to give your dog handfuls of supplements every day. That just takes up too much time and can ruin their diet with too many calories.

Skin Health

Whether you’re looking to help your dog with allergies, cracked paws, constant itching, dry and irritated skin, or another common skin condition, our Chews are here to help get your their looking and feeling great.

Healthy and Luxurious Coat
Features a 2-in-1 source of omega fatty acids that help return the shine to dull coats along with providing it with essential oils that make their coat irresistibly soft to the touch.

Immune Support
The immune system is your dog’s first line of defense against so many skin and internal conditions. A complex profile of immune-supporting minerals and compounds like vitamin E and fish oil for the ultimate support.

A Road To Better Health
Along with supporting their skin and coat, the omega fatty acids and many of the other inflammatory supporting ingredients can help support your dog’s heart health, mobility, and regulatory health.


  1. Zinc Benefits
  2. Vitamin E in Dogs
  3. Skin and Coat
  4. Skin and Health Benefits
  5. Omega Fatty Acids for Skin
  6. Krill Oil and Fish Oil
  7. Krill Oil Benefits


Skin and Coat Chews
Weight Average (Every 6-8 hours) Strong (Every 6-8 hours) Maximum per Day
lbs kg
5lbs 2kgs 0 chew (0mg) 0 chew (0mg) 5 chews (10mg)
10lbs 4.5kgs 0 chew (0mg) 2 chews (4mg) 10 chews (20mg)
20lbs 9kgs 0 chew (0mg) 5 chews (10mg) 22 chews (44mg)
30lbs 13.5kgs 2 chews (4mg) 7 chews (14mg) 32 chews (64mg)
40lbs 18kgs 2 chews (4mg) 10 chews (20mg) 45 chews (90mg)
50lbs 22.5kgs 5 chews (10mg) 12 chews (24mg) 55 chews (110mg)
60lbs 27kgs 5 chews (10mg) 15 chews (30mg) 67 chews (134mg)
70lbs 32kgs 5 chews (10mg) 17 chews (34mg) 77 chews (154mg)
80lbs 36.5kgs 7 chews (14mg) 22 chews (44mg) 90 chews (180mg)
90lbs 41kgs 7 chews (14mg) 25 chews (50mg) 100 chews (200mg)
100lbs 45.5kgs 10 chews (20mg) 27 chews (54mg) 112 chews (224mg)
Weight Average (Every 6-8 hours)
lbs kg
5lbs 2kgs 0 chew (0mg)
10lbs 4.5kgs 0 chew (0mg)
20lbs 9kgs 0 chew (0mg)
30lbs 13.5kgs 2 chews (4mg)
40lbs 18kgs 2 chews (4mg)
50lbs 22.5kgs 5 chews (10mg)
60lbs 27kgs 5 chews (10mg)
70lbs 32kgs 5 chews (10mg)
80lbs 36.5kgs 7 chews (14mg)
90lbs 41kgs 7 chews (14mg)
100lbs 45.5kgs 10 chews (20mg)
Weight Strong (Every 6-8 hours)
lbs kg
5lbs 2kgs 0 chew (0mg)
10lbs 4.5kgs 2 chews (4mg)
20lbs 9kgs 5 chews (10mg)
30lbs 13.5kgs 7 chews (14mg)
40lbs 18kgs 10 chews (20mg)
50lbs 22.5kgs 12 chews (24mg)
60lbs 27kgs 15 chews (30mg)
70lbs 32kgs 17 chews (34mg)
80lbs 36.5kgs 22 chews (44mg)
90lbs 41kgs 25 chews (50mg)
100lbs 45.5kgs 27 chews (54mg)
Weight Maximum per Day
lbs kg
5lbs 2kgs 5 chews (10mg)
10lbs 4.5kgs 10 chews (20mg)
20lbs 9kgs 22 chews (44mg)
30lbs 13.5kgs 32 chews (64mg)
40lbs 18kgs 45 chews (90mg)
50lbs 22.5kgs 55 chews (110mg)
60lbs 27kgs 67 chews (134mg)
70lbs 32kgs 77 chews (154mg)
80lbs 36.5kgs 90 chews (180mg)
90lbs 41kgs 100 chews (200mg)
100lbs 45.5kgs 112 chews (224mg)

FAQ(Frequently Asked Questions)

Price Comparison Chart


What's In InnovetPet's Advanced Skin & Coat Soft Chews?

Our advanced skin & coat soft chews contain five main ingredients. All ingredients are 100% natural and serve several purposes. Here’s a brief overview:

  • Lecithin. Lecithin is an essential fat found in cells. Most notably, it supports skin health by sealing in moisture. It soothes, restores, and protects your pet’s skin. Additionally, lecithin is beneficial for nursing pets as it keeps ducts free of clogs.
  • Zinc. Zinc is an important mineral. It is responsible for fighting off bacteria and supporting wound recovery.
  • Organic hemp seed oil. The terpenes in organic hemp seed oil support the immune system. They help the body respond to skin irritations, abrasions, allergies, and other flare-ups. Additionally, hemp seed oil serves as a nutrient supplement (minerals, vitamins, fiber, and protein).
  • Organic hemp extract. Organic hemp extract helps regulate the digestive, immune, and nervous systems. It can reduce inflammation, anxiety, and other ailments.
  • Wild Alaskan salmon oil. This oil has plenty of omega-3 fish oil fatty acids. It will leave your dog’s coat moisturized without feeling oily.

What Makes InnovetPet's Advanced Skin & Coat Soft Chews Different From Other Products?

Our soft chews stand out in many ways. For one, they’re 100% natural. They’re also eco-friendly and delicious.

Most importantly, they actually work.

Your dog’s skin problems can stem from many causes. This can include digestive issues, genetics, allergies, etc. We recognized this and decided to create a comprehensive solution.

Our soft chews address all of these issues to ensure your dog has a beautiful, healthy coat.

Are These Made In The USA?

Innovet Pet makes all of its products right here in the USA. This includes our soft chews. You can have peace of mind knowing your order comes from a reputable manufacturing company.

Are These Safe To Use For Dogs Of All Ages?

Our soft chews are safe for most dogs. However, you should be careful about giving the product to puppies or older dogs. If your pet has issues with chewing, this product could present a choking hazard.

Are These Safe For Humans?

You don’t want to give your dog something that’s not safe for you. Well, you’ll be glad to hear that our soft chews are safe for human consumption.

So, if you get curious, go ahead and give them a try. Warning: you’re in for a fishy taste!

How Much Can I Give To My Dog?

Ideal doses depend on how big your dog is. Here are our dosage recommendations:

  • Dogs less than 35 pounds should get 2 chews daily.
  • Dogs between 35 pounds and 75 pounds should get 3 chews daily. 
  • Dogs over 75 pounds should get 4 chews daily.  

How Often Can I Give Them To My Dog?

For best results, give our chews to your pet daily. Spread them throughout the day. For example, if you have a dog that weighs over 75 pounds, give them two chews in the morning and two at night.

Our chews are easy to incorporate into your dog’s routine. They’ll be looking forward to them thanks to the delicious salmon flavor!



The Innovet Promise

The Innovet Difference

In the summer of 2016, PurCBD+ was inspired by our love for our Black Labrador Maximus and our Bulldog Gordo. It is 100% because of them that we discovered the power of CBD. Unfortunately we made this discovery too late because of government trying to suppress CBD and corporations trying to exploit CBD. Here at Innovet Pet Products our reaction was to make it our mission to make the highest quality CBD available to the public at a fair price. Today in 2020, we believe that every bottle filled and every dog saved are the best testament to their legacy. To honor the legacy of Maximus & Gordo, we at Innovet pet Products make the following promises to you and your dog:

  1. We will always be the industry leader in fair prices
  2. We will never compromise on quality
  3. We'll price match (full details here)
  4. We'll guarantee your satisfaction (full details here)
  5. We'll ship your order for free (full details here)
  6. We'll always provide full transparency with the most comprehensive COA's
  7. We'll always provide up to date dosing information as new clinical studies emerge

We promise to always have you and your pet’s best interests in mind. That means providing high-quality, affordable, and innovative solutions that make your life easier and your pet’s life happier.

The Innovet Promise

We promise to always have you and your pet’s best interests in mind. That means providing high-quality, affordable, and innovative solutions that make your life easier and your pet’s life happier.

Our dedicated in-house team based in Gardena, Ca works hard to design products that put personalized healthcare in your hands. If they aren’t doing that, why should we even bother? That’s why If you aren't 100% satisfied with any item, we promise a full refund. Like we said, we have your best interests in mind.

A world without our furry loved ones is one we can’t imagine, and we owe them so much.That's why, when you purchase anything from us, you’re also donating to The Humane Society, Carson Animal Shelter, and Wags & Walks Adoption Center. We believe that together we can make the world a better place for all pets!

The Innovet Story

Developed for Gordon, the bulldog son of Gordo, who had a lot of skin allergy issues and seemed to constantly be digging at his skin, chewing and licking. There were times that his skin would have open sores from his constant licking, creating hot spots that were painful, oozing, and hard to heal. Crusty skin is a symptom but it isn’t the problem.

Treating the issue that was causing his skin issues was the primary need and Dave set out to do just that. A lot of research into the causes of Gordon’s issues helped both Matt and Dave create the Advanced Skin & Coat Chews that helped to finally relieve Gordon of the constant itching.

Carefully Formulated For Healthy, Shiny Skin and Coats

If your dog has a dull, dry, even brittle coat then you must understand that he’s not getting the vitamins and nutrients that he needs for his fur to be its best. This can be from digestive issues, allergies, or genetics. In Gordon’s case, it was a little bit of all the above. It might be the case for your dog too.

Treat the issue by approaching it from an angle that can help all the potential causes and you can’t go wrong.