Inspired By: Pearl
All Natural Ingredients
100% Natural
Removes Plaque and Tartar Buildup
PurBreath: The Best Plaque Remover for Dogs and Cats
80% of dogs and 70% of cats show signs of dental disease by age two. Yet only a small percentage of pet owners actually manage daily brushing because it’s so difficult.
Ignoring the problem isn’t an option. Dental disease can lead to costly vet bills and serious health issues for your best friend.
That’s why we created PurBreath, the best plaque remover for dogs and cats. It breaks down plaque and tartar using your pet’s own saliva and lets you protect their health without daily battles.
How it works
Our PurBreath is a "No-Brush" dental care for pets that was formulated with natural ingredients to freshen breath, remove tartar and give your pet a healthier set of teeth. When mixed with your pet’s saliva, the ingredients in our special blend will remove plaque and tartar buildup, while also removing the buildup that causes bad breath and periodontal disease.
Why we created a Dental Cleaning Spray
Our dental care for pets is one of our original core products inspired by our good old boy, Maximus. He was an amazing black lab, the logo for our brand and the original reason why Innovet started creating products for pets. Maximus survived 16 yrs and in his later years his teeth naturally started having problems. Matt was too worried to put Maximus under anesthesia at his age so he researched and created a natural dog dental spray that could legitimately keep your dog's teeth clean and healthy. PurBreath dog dental care is easy to use and stress-free for your pet. It’s also safe for both cats and dogs, so all your furry friends can reap the benefits for one low price.
The Best Quality Guaranteed
Grape Seed Extract
Grapefruit Seed Extract
Sodium Bicarbonate
The Innovet Difference
100% All-natural ingredients
No toothbrush required for healthier teeth and gums
Removes build up to freshen breath
Safe for cats and dogs
30-day money-back guarantee
Why You Need to Remove Plaque from Your Pet’s Teeth
Plaque is a sticky film of bacteria that forms constantly. If you don’t remove plaque from dog teeth or cat teeth regularly, it hardens into tartar within just 48 hours. Once it becomes tartar, it pushes under the gum line and enters the bloodstream.
This is the real source of danger. We’re not talking about bright smiles here; tartar poses a danger to their major organs, and data from Banfield Pet Hospital shows that:
- Dogs with advanced dental disease are 6.3 times more likely to suffer from heart valve infections.
- They’re 2.3 times more likely to develop chronic kidney disease compared to dogs with healthy teeth.
- Once plaque turns into severe tartar, a toothbrush won’t fix it. You’ll likely face a professional veterinary cleaning under anesthesia, which costs between $500 and $1,000.
Using a plaque remover for dogs and cats at home helps you protect your pet’s heart, kidneys, and your savings account, all while freshening their breath.
We created PurBreath because we know that chasing your pet around the house with a toothbrush is not a sustainable routine. If it’s stressful for you and scary for them, you simply won’t do it.
PurBreath’s “no-brush” formula allows you to remove plaque from dog and cat teeth by letting biology do the hard work for you.
It’s an enzymatic gel that works differently than traditional toothpaste. You don’t need to scrub it in. Instead, it activates the moment it touches your pet’s saliva.
- When you spray the gel or rub it on their gum line, it mixes with their natural saliva.
- Your pet naturally licks their chops and moves their tongue, which spreads the mixture throughout the entire mouth, coating even the hard-to-reach back teeth.
- The natural ingredients work to soften the crystallized structure of tartar and loosen plaque, making it easier for it to break away naturally.
You don’t need to wrestle your pet anymore. It turns dental care into a simple 10-second routine where you apply it and your pet does the rest.
Ingredients matter when it comes to something your pet swallows. Many commercial dental products rely on harsh chemicals like chlorhexidine or artificial alcohol-based preservatives that can sting or upset a sensitive stomach.
We took a different approach. PurBreath uses a blend of natural plant-based ingredients to clean teeth gently but effectively. We chose these specific ingredients for this natural plaque remover for dogs and cats:
- Grape seed extract: a powerful antioxidant. It helps stop the growth of bacteria in the mouth and acts as a natural preservative to keep the product fresh.
- Neem oil: an oil that has been used for centuries in natural medicine. It’s famous for supporting gum health. It helps soothe red, inflamed gums and prevents bacteria from sticking to the teeth.
- Rosemary oil: an oil that smells good and has natural antiseptic properties that help fight the bacteria responsible for bad breath.
- Peppermint oil: an oil that we include in our dog-specific formula to give your pet that immediate “fresh minty breath” that every pet parent loves.
Which Version of PurBreath Should You Choose?
Because cats are unique, we created two specific formulas to keep everyone safe and happy.
- The peppermint flavor is for dogs only. It gets rid of odors instantly to give your furry friend fresh, minty breath.
- The salmon flavor is for both dogs and cats. Cats are extremely sensitive to certain essential oils, so we created this version just for them (and for picky dogs!). It skips the peppermint and uses real salmon oil. It cleans just as effectively but tastes like a treat, which makes it the perfect cat tartar remover.
We made PurBreath to be quick and stress-free to use, but a few simple techniques can make a big difference in how effectively it removes plaque. To get the most out of every bottle, follow these guidelines.
Dosage by Pet Size
You don’t need to soak the mouth, but you do want to make sure there’s enough gel to coat the teeth. For plaque removal, use PurBreath twice daily. For general maintenance, use it two to three times a week.
| Pet Size | Number of Pumps | Teaspoon Equivalent |
|---|---|---|
| Small Pets (under 25 lbs) | 1 to 2 pumps | approx. 1/3 tsp |
| Medium Pets (25 to 50 lbs) | 3 to 4 pumps | approx. 1/2 tsp |
| Large Pets (50+ lbs) | 4 to 6 pumps | approx. 1 tsp |
For most pets, you can simply lift the lip and spray the gel directly onto the upper and lower gum lines, but we know some dogs and cats are sensitive to the sound of a spray bottle.
Pro Tip: If your dog or cat runs away when they see the bottle, don’t force it. Instead, spray the recommended amount onto your finger or a cotton swab (Q-tip). Then, gently rub it along their gum line. Most pets actually enjoy the taste, so this feels more like a treat than a cleaning!
Timing Matters
To give the enzyme time to work, try to prevent your pet from eating or drinking for 30 minutes before and after you apply the gel.
This gives the formula the time to soak into the plaque rather than being washed away immediately by water.
Storage
Because PurBreath uses natural botanical oils, it’s best to store the bottle at room temperature and out of direct sunlight. Make sure the cap is closed tightly to keep the ingredients fresh.
PurBreath is a safe, natural alternative to daily brushing and routine cleanings. It uses plant-based ingredients rather than harsh synthetic chemicals, which makes it gentle enough for daily use on dogs and cats of all ages.
However, while our spray can help get rid of tartar and fight bacteria, there are times when your pet needs to see a professional immediately. Watch out for these red flags:
- Loose or wiggly teeth: If a tooth is moving, the disease has likely damaged the root and bone. A spray can’t fix this; the tooth may need to be extracted.
- Excessive bleeding: While minor bleeding may occur when tartar flakes off, heavy bleeding at the slightest touch signals a serious infection.
- Facial swelling: A lump under your dog’s eye or on their jaw indicates a tooth root abscess. This is a medical emergency that demands antibiotics and vet care.
- Refusing to eat: If your dog is hungry but drops food or cries when chewing, they’re in pain.
These are all signs of advanced periodontal disease or trauma. Please schedule an exam with your vet, as they’re best equipped to help your best friend.
Dental disease is the #1 health issue affecting our pets, but that doesn’t mean you have to struggle with a toothbrush every single day.
With PurBreath, you have a simple, “no-brush” solution that works with your pet’s biology to break down harmful buildup. It’s the best plaque remover for dogs and cats because it’s effective, natural, and completely stress-free.
Don’t wait for the vet to tell you it’s time for an expensive cleaning. Start with a proactive routine today that protects their heart, kidneys, and breath in just seconds a day.
Ready to get started? Scroll up to select your flavor (peppermint or salmon) and add to cart.
If you aren’t sure if the peppermint or salmon flavor is right for your household, or if you need pet oral care guidance, we’re here to help. Reach out to our pet specialists at (310) 817-5731 to ask questions.
Frequently Asked Questions
- ACAnnabelle C.Verified BuyerRated 5 out of 5 stars1 year agoFresh breath
It is easy to use and helps soften the plaque/tartar
IPInnovet Pet1 year agoThank you for sharing your positive experience! We're delighted to hear that our product has been easy to use and effective in softening plaque and tartar. Thanks for choosing Innovet!
- SBSusan B.Verified BuyerRated 5 out of 5 stars2 years agoshiny smile
Bourbon, our Boston Terrier doesn't like it sprayed in his mouth, so I dip (no double-dipping) on a Q-tip and "brush" his teeth. He likes it that much better. Only problem is he thinks he should get a treat afterwards haha! The half hour recommended wait time is so hard! Noticeable difference on those troublesome back teeth areas
IPInnovet Pet2 years agoThank you for sharing your wonderful experience with Purbreath! We're thrilled to hear how much Bourbon, your Boston Terrier, is benefiting from our product.
We're delighted to hear that Purbreath has made a noticeable difference, especially in those troublesome back teeth areas. Maintaining good oral hygiene is essential for our furry friends, and we're glad that our product is helping you achieve that. - FWFrank W.Rated 5 out of 5 stars5 years agoGreat Product
Both of my dogs enjoy the flavor which make dental care that much easier. Recommend and will purchase again.
- CGChristine G.Rated 5 out of 5 stars6 years agoOur first experience with No Brush , Pet Oral Care Gel :
My Service Dog truly likes this, and I know this because she lets me put it on her top and bottom outsides of her teeth about half way around. She doesn’t run from it, and she doesn’t have to run from it after we are done with it either ! 👍😉🐾😊🙏
We hope to get further into the mouth with the solution , yet I believe it won’t take much time to do so. Miniature Pinschers are highly trainable, and live up to their breed if you understand them, and not send mixed messages.
Thank you so much for having us, and we look forward to trying the Salmon Flavor also.
Ccg
- KKerpaRated 5 out of 5 stars6 years agoFantastic product with visible results
Fantastic product with visible results and a great smell!! Must try for those smelly mugs we love so much