Our Story

Founded by two college buddies, Matt Terrill & David Louvet, with degrees in Engineering and Bio-chemistry, every product we develop was inspired by our own pets and their unique needs. Our special dog, Maximus, was one of them: he turned blind by age 8, fought cancer TWICE, and lived to the ripe old age of 16. Maggie, the puppy who had an unhealthy obsession with chocolate (what lady doesn’t?), was another. We’ve tailored our product line to fit our own unique needs because we figured that if we need these products, other pet parents probably do too!



David Louvet, B.S BioChemistry

David Louvet is the Founder and CEO of Innovet Pet Products. He obtained a B.S in BioChemistry from the University of California, Santa Barbara as well as a Certificate in Nuclear Medicine from Charles Drew University. David is an outspoken advocate for health and wellness and in 2015 was ranked #2 in the USA for his overall performance in three Ironman Competitions. He has taken this passion for health and has seamlessly combined it with his love for animals, resulting in Innovet Pet. David works tirelessly to develop new products with his knowledge of biochemistry in order to spread awareness for implementing higher standards of health in pets everywhere.

Matthew Terrill, B.S from UCSB

Matthew Terrill is the Co-Founder and CEO of Operations at Innovet Pet Products. He is an avid Mechanical Engineer/Inventor and obtained his Bachelor's Degree from the University of California, Santa Barbara. Matthew has over 15 years of experience in formulating and patenting products specifically for pets and also has over 3 years of hands on experience in the lab formulation of CBD products. He has implemented his extensive experience and prodigious passion for dogs in order to develop products that will effectively enhance the well-being and health of all animals.



Our Mission

Just like people, every pet has his own unique personality. We’re aware that some can be, shall we say, harder to train than others. Our mission from the beginning has been to create health and wellness items specifically tailored for animals that are hard to medicate. From the puppy with an affinity for getting into literally everything he shouldn’t (which would be ALL puppies) to animals with special needs who need products tailored directly to them, we’ve taken the extra step to offer items you can feel good about using.

We’ve been committed to providing simple solutions for common pet ailments and complaints from the beginning. One of our core beliefs is that every dog or cat is an individual and requires personalized care. We’ve used our passion for pets to create innovative products like our PurOtic Ear Cleaning Line, Shampoos, PurCBD, Breath Spray, and many more.

We love pets. Like, REALLY love pets. Our products are born from our passion: making healthcare products easily accessible, affordable, and easy-to-use for any pet owner and ANY pet.



Whether you’re looking for an environmentally friendly way to handle your dog’s, ahem, doo, or you’re looking for natural ways to ease your pet’s itch, we’ve got you covered.

Need something specific you don’t see here? We’ll customize our products to fit the needs of your pet, or even help develop brand new solutions to solve a specific problem. Hard-to-handle pet needs are our favorite!

Contact our team of professionals to discuss your specific needs.

Sara Ochoa, DVM St. Georges University

Sara Redding Ochoa, DVM was raised in north Louisiana. She graduated from LA Tech in 2011 with a degree in animal science. She then moved to Grenada West Indies for veterinary school. She completed her clinical year at Louisiana State University and graduated in 2015 from St. George’s University. Since veterinary school she has been working at a small animal and exotic veterinary clinic in east Texas, where she has experience treating all species that walk in the hospital. In her free time, she likes to travel with her husband Greg, bake yummy desserts and spend time with her 4-legged fur kids, a dog Ruby, a cat Oliver James “OJ”, a rabbit BamBam and a tortoise MonkeyMan.



Ivana Vukasinovic, DVM University of Belgrade

Ivana Vukasinovic grew up in Serbia and attended the University of Belgrade where she received a degree in Veterinary medicine in 2012 and later completed surgical residency working mostly with livestock. Her first year of practice was split between busy small animal practice and emergency clinic, and after two more years of treating many different species of animals, she opened her own veterinary pharmacy where an interest in canine and feline nutrition emerged with an accent on fighting animal obesity. In her free time, she acts as a foster parent for stray animals before their adoption, likes to read SF books and making salted caramel cookies.