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Innovet Pet Affiliate Program

Our pet affiliate marketing program allows you to earn a commission selling Innovet Pet products through your company or website. Ideal partners include bloggers, doggie daycares, dog walkers, dog trainers, veterinarians, and more.


  • We have teamed up with a dedicated Affiliate Manager through Searlco and the network used to run this program is Awin. This is an easy and free way to assist you in promoting the Innovet Pet Product program

  • All you need to do is sign up as an affiliate: follow the sign-up links on Awin.

  • Once you have applied, you will receive an email indicating your approval status.

  • Upon approval, you will receive an email with everything you need, including a special link for your website or newsletter

  • We pay 20-40% starting commission rate per sale. Higher volume affiliates may be eligible for a higher commission rate. We also offer exclusive coupons to assist you in promoting Innovet Pet Products

  • Average order value size is $60, which implies up to $24 commission

  • Cookie duration is 30 days

  • We provide banners and other content to help excel your affiliate marketing strategy.

  • Awin provides real-time tracking of your clicks, sales, and commission for perfecting optimization

How do I sign up?

You must first become a member of Awin, which is our third-party program administrator. You can join the networks by clicking here:

Why Affiliate Programs In The Pet Niche Are The Way To Go

When you understand the modern pet owner, you'll quickly see why pet affiliate programs such as ours make for some of the best affiliate programs you could ask for.

Pet Industry Facts:

  • 70% of U.S. households (90.5 million homes) owned a pet as of 2022

  • Pet owners in the U.S. spent about $103.6 billion on their pets in 2022 -- up 115% since 2011

  • Out of that $103.6 billion, $77.7 billion was spent on pet foods, supplies, and other purchases such as grooming, boarding, and pet insurance

  • The global pet industry is expected to reach $358.62 billion by 2027

  • 86% of pet owners shop at an online pet store

  • Pet food and pet supplies are the second and third biggest ecommerce CPG categories across the industry, beating out skin care, coffee, weight control, and cosmetics

  • Millennials are now the biggest share of pet owners, are significantly more passionate about caring for their pets' health than the generations before, and generally prefer specialty companies that can provide personalized care vs. big box corporations

With each passing year, pet owners are spending more money on their pets, and a driving factor is the increased care pet owners want to give to their pets. There is a good reason you're hearing the term pet parents replace pet owners.

Despite aggressive inflation and a looming recession, many pet owners will reduce their spending in basically every other facet just to ensure their pet continues to receive the care they deserve.

More pet owners are finding places in their spending to cut out so they can afford higher-quality products for their pets. In fact, your modern pet owner often puts their cat or dog's health before their own.

To modern pet owners, a pet is the first step to growing their family. And they will stay a member of their family even after they are done growing it with kids. As a result, they are willing to buy more supplies for their furry friends than any generation that came before.

In fact, many are ready, if not eager, to spend more on their pet if it can give them a higher quality of life.


Pet Industry Online Shopping Stats


Innovet Pet Vs. Other Pet Affiliate Programs

The numbers speak for themselves as to why we offer the best pet affiliate program around. And our history, experience, passion, superior customer service, and ability to deliver speak to why our brand should be your choice.

Here's a chart comparing what our program gives you compared to what our biggest competitors give you on average.


As you'll see, other pet affiliate programs can't compete, and they are considered to offer some of the top pet affiliate programs in the pet niche.

The average Innovet Pet affiliate earns 40% commission per sale. However, even our lowest commission offer at 20% is higher than the average 15%, with many of our competitors only offering 5% commission.

With a 30-day cookie duration you have two to four times the amount of time for your followers to buy one of our products, resulting in a sale for you.

We can’t express how important even just a week more gives pet parents the confidence to buy a health product. Last, we are dominant in both the U.S. and global pet market thanks to our ability to create non-hemp CBD products. This gives us a significantly greater reach than our CBD competitors, who are limited to the U.S. market due to current restrictions.

When you partner with us, you will receive news when we release a new pet product that joins our large range of products designed to improve a pet's health. This allows you to continue to reengage your readers, followers, customers, you name it, with fresh new content.

Unlike other pet affiliate programs, we want to make sure you can continue to earn passive income for many years to come. This is one of the reason, high performers should expect to see a commission greater than 40% per sale.

About Innovet Pet Vs. Other Pet Brands

Our history, expertise, and passion set our brand high above the rest.

Every product in our pet care supplies line has a real pet and message behind it that inspired its creation.

We created blind aids out of the necessity to help out an old boy named Maximus, who lost his eyesight in their senior years.

Our skin and coat support supplements and Whole Food-approved pet shampoos were created for our rambunctious bulldog, Gordo, who frequently struggled with allergies until we stepped in.

Our passionate team is made up of all walks of life, who have all brought their pets into our kooky family. And the thing that glues us together is we are all pet lovers at the end of the day, with the goal of improving the lives of pets everywhere.

Pet products that go above and beyond and reshape how we can best care for our pets. That's our motto. For example, our organic CBD pet products helped defined what giving CBD to our pets looks like. From its now affordable costs to its safety.


What is the Innovet Pet Affiliate Program and how does it work?

The Innovet Pet Affiliate Program is a service that allows participating websites to earn commission on sales referred to using specially tracked links. We provide you with custom links and banners that you can post on your website. Then, when a visitor you refer to us makes a purchase, we keep track and give you a commission on the sale.

Is my website eligible to participate?

We accept applications from websites that are relevant to and best showcase our products and do not contain objectionable or offensive materials. We welcome all applications but reserve the right to refuse membership or revoke a membership at any time at our sole discretion.

Partners that make a good fit include bloggers, doggie daycares, dog walkers, trainers, veterinarians, retailers, animal lovers, and more. We do not accept discounts, incentives, or coupons from other websites. Best pet affiliate programs of 2022 and 2023. 

Are there any fees?

There are no fees associated with the Innovet Pet Affiliate program. It is completely free to participate. We do not believe in affiliate programs that charge their affiliate marketers because you're helping us out just as much, if not more so. As such, we believe our partnership with you should treat you fairly and as an equal.

Can I become an affiliate if I live outside the United States?

Yes. We accept affiliates from anywhere in the world, as long as Awin supports your country of residence. Please keep in mind that all commission payments are currently made in U.S. dollars. (**DISCLAIMER**, we do not currently ship CBD/Hemp products outside of the US due to government/transportation restrictions**)

If I have multiple websites, do I need to apply separately for each?

No. You only need to apply once. However, when applying, please list all of your websites on your application and advertise Innovet Pet on the ones you see fit once you are approved.

What is your commission rate per sale?

We pay up to 40% starting commission rate per sale on average. Higher volume affiliates are eligible for higher commission levels at the sole discretion of Innovet Pet. Even our lowest starting commission at 20% per sale is 2 to 4 times higher than the highest commission you can earn with other pet affiliate programs.

Legal Compliance

All affiliates must comply with all federal, state, and local regulations within your jurisdiction. This includes applicable governing marketing emails (i.e. CAN-SPAM Act), and all other anti-spam laws.

We reserve the right to suspend or remove affiliate marketers from our affiliate program at any time, without warning. Upon termination, you agree to discontinue the use of all links, logos, banners, and promotional materials provided to you by Innovet Pet.

What is the average order size?

The average order size at is around $60, but during holidays and the weeks leading up -- from New Year's Eve to the 4th of July to Halloween -- we typically see significantly higher traffic and conversion. During non-holidays, with a 40% commission you can expect to earn $24 per sale, but high performers can see even greater rates.

However, we are almost always running a deal that relates to a holiday that affects our pets in some way or another. And if you take advantage of that while promoting us, you are likely to earn more than $24 per sale.

Is there a minimum annual threshold?

There is no minimum sales level required to remain in the program, but you will not receive a commission check until you earn $50 in commission. This typically only takes two purchases on average during non-holidays, and potentially just one sale on average during holidays.

I don‘t have a website. Can I still be an Innovet Pet affiliate?

If you don‘t have a website for your business, you don't want to put banners on your website, and/or you place orders on behalf of your clients, you can still be an Innovet Pet affiliate. It just takes a little extra effort.

Innovet Pet has text links that can be taken from the Awin website in the “Get Links” section. Whenever you get an order from a customer that you would like to fulfill with Innovet Pet products, copy that text link into your browser and press enter. This will take you to the Innovet Pet website through the Awin routing system, and you'll get credit for the sale.

Say you have a dog grooming business, handing out our link when you sell grooming supplies is a perfect way to make extra money without having to add more to your schedule.

Do I receive any discounts on Innovet Pet products since I'm an affiliate?

No, however, we recommend you purchase your orders through your own custom links so you can earn commission on the sales. You are also free to utilize any of the coupon codes advertised on our website or in printed marketing collateral.

Can I use images from Innovet Pet on my websites?

All of the content on the Innovet Pet website is protected by copyright. You may use images and content from our website in the promotion of our products on your own website.

However, all images must be attributed and/or used in conjunction with the sale of the product through the affiliate program. The images cannot be used in the general design of your website.

If you have a special circumstance that requires the use of any photos, product images, or content in a manner that is not consistent with the policy stated above, please contact us for written approval prior to the content use. We have a dedicated affiliate manager and in-house team that will do everything in their power to help make our affiliate program work for you and your needs.

How do I know if my application has been received or if I have been accepted into the affiliate program?

If your application has been submitted correctly, you should receive a confirmation email from Awin. If you do not receive this email, please check your spam folder. Otherwise, you might not have finished the process correctly and you should resubmit your application. Once approved, you will receive a welcome email from the affiliate manager.

How do I create links to

When you add a banner or link to your website, it will be tagged with your unique Awin ID. The easiest way to create links is to visit the Innovet Pet Awin Affiliate Page once you've been approved. There, you can browse through the different categories of text and banner links, or make a custom link to any page on the website.

To create a banner link, click “Get this Banner's HTML Code” under each banner or link that you want to display. The shortest code available is easiest to add to your site, use in email and use directly in a browser.

Am I obligated to place a certain number of links on my website?

There is no limit. We encourage you to use as many as necessary and appropriate to improve click-through and conversion rates. A creative banner along with a text link or Innovet Pet logo will likely improve effectiveness.

If you are unsure of the appropriate amount, our in-house team can hook you up with the material and tools to help you optimize your content for the affiliate program.

How does the affiliate program know when I should receive credit for an order?

Our system tracks a cookie that is automatically applied to the computer of a person who clicks on a banner or text link that has your affiliate ID number embedded within it. Each banner or link that you create is specifically tagged with your Awin ID number, letting us know that you deserve commission on the sales you send our way.

You can access all of these banners and links by logging in to your Awin account -- choosing from any of the banners or simple text links available. These links can be used from any website, put directly into a browser, or emailed out in the case of text links. You can test a link by copying and pasting it into your browser. If you are directed to the Innovet Pet homepage, the link is working. 

When and how do I get paid?

Awin will pay your monthly commission by either check or direct deposit around the 22nd of the following month. Your account needs to have a balance of $50 on more before the end of the month in order to receive a payment. Otherwise, it will continue to roll forward into the next month until the $50 minimum is reached and we can issue a payment.

With an average order value of $60, you can hit the $50 minimum with about 2 sales.

What sales and revenue reports does Awin provide?

Each transaction is logged on Awin servers and is available for review in detail. Awin will provide real-time tracking of your clicks, sales, and commission. Please do not contact us for this information, since we cannot access your account.

What is your return days or cookie policy?

If a visitor comes to our website from your website but does not purchase on that visit, you can still earn commission on sales from that customer if they return and make a purchase within 30 days.

This works even if they navigate directly to the website on a return visit as long as they haven't deleted their cookies.

Do I earn commission credits if someone clicks on a product on my site and then buys a different product?

Yes. You will receive full credit for any product that is purchased by a customer who clicks on your affiliate link across

How do product returns affect my commission?

If a customer returns a product for a refund, or if credit card charges are reversed due to a dispute or credit card fraud, your account will be debited the commission. But don't worry – we've built a great product and we expect extremely low return rates.

Is an affiliate program in the pet niche right for me?

There is a wide group of people that makeup pet owners, and if you work with pets in some shape, way, or form (even if it's just pet sitting) pet affiliate programs can be very lucrative.

If your target audience includes dog owners, cat fanatics, and other pet lovers, this is a great affiliate program to join. 

In fact, by siding on the sidelines, you are missing a lot of passive income that requires barely any work. Not only that, but you could potentially be doing your business a disservice as pet affiliate programs such as ours can help drive traffic to your websites/social media, growing your base to levels not easily achieved when you avoid affiliate programs. 

How Much Can I Make?

When you combine the ability to earn up to 40% commission per sale with the chance for high performers to earn more, the array of popular established pet products we already provide, and the future products we plan to introduce that will heavily influence the pet market as a whole, you can make a lot of money.

If you're a master at engaging your followers/clientele and generating traffic, you are going to be a very happy camper with our affiliate program. The vast majority of our pet accessories and products are ones that pet owners regularly purchase -- from our dog treats to our flea and tick preventatives.

So make sure you're making regular posts about Innovet Pet products to get them to click your link to capture their attention when they go to make their regular purchase for their pets.

Remember, it does not matter if the product you advertised isn't what they end up purchasing. If they buy something after clicking your link, you will earn a commission as long as it's within 30 days.

Do I need to apply separately if I have multiple websites?

Absolutely not. Simply list out all your websites when applying. As well, you are free to choose which websites you want to advertise Innovet Pet on.

I don't think affiliate programs are right for me, but I'd still like to work with Innovet?

Affiliate programs are great for many, but for whatever reason, they might not align with your needs, etc. But that doesn't mean you can't work with us and our products.

We provide product wholesale, allowing you to take advantage of our products' selling power without having to create the actual product.

Just like with our great affiliate program, our wholesale options and prices are very lucrative.

Where sections of the pet industry is Innovet Pet involved in?

There are several smaller markets within the pet industry, and through our nearly two decades in business, we have moved into many, quickly becoming leaders in them, from CBD to the dog food market.

Currently, we are most dominant in pet care supplies, which includes the CBD hemp market. Unlike pretty much every pet CBD company, we thrive in the general market for pet health products. This gives us a lot of competitors, but it also gives us the edge over them.

Thanks to our array of products, we have a very big reach, earning us fans from your stylish big-city hipster to your hard-working rural farmer to your fun-loving outdoorsy adventure-seeking dog owners.

90.5 million homes in the United States, alone, have at least one pet in the household. We create not just one, but several pet wellness products that can benefit a pet's life in every one of these homes.

But our market isn't just the U.S., we are leaders in the global pet industry as well!