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Eliminates Wax & Odor
99% Natural Ingredients
Soothes Irritated Skin
PurOtic™ Dog Ear Cleaner for Clean, Healthy Ears
An estimated 20% of dogs have some form of ear disease. It’s one of the top reasons for unexpected and expensive vet visits.
PurOtic™ Dog Ear Cleaner is a gentle, alcohol-free ear cleaner designed to help dogs maintain clean, healthy ears and reduce the buildup of wax, debris, and unwanted odors.
Unlike standard ear cleaners, PurOtic™ features a soft, flexible silicone applicator designed to make ear cleaning easier and more comfortable.
The applicator helps distribute the solution into the ear canal while bending with your dog's movements.
The formula uses docusate sodium to help break down stubborn ear wax, along with botanical ingredients selected to cleanse and soothe the outer ear. PurOtic™ Dog Ear Cleaner is made with 99% natural ingredients and is available in Regular and Extra Strength formulas.
Regular vs Extra Strength PurOtic™
PurOtic comes in two ear-cleaning strengths designed for different needs.
| Feature | Regular Strength | Extra Strength |
|---|---|---|
| Best for | Routine maintenance | Heavy buildup and dogs prone to recurring issues |
| Dogs | ✓ | ✓ |
| Cats | ✓ | ✗ |
| Tea tree oil | — | ✓ |
| Recommended use | Regular ear cleaning | More intensive cleaning |
| Formula | Gentle maintenance formula | Stronger cleansing formula |
The Regular Strength formula is designed for routine cleaning and can be used for both dogs and cats. Extra Strength is formulated specifically for dogs and contains 1% tea tree oil for additional cleansing support.
Why choose PurOtic™ dog ear cleaner?
- Alcohol-free formula that won't sting or dry out irritated skin
- Helps break down wax and debris for a deeper clean
- Soft, flexible silicone applicator designed for easier application
- Helps control unpleasant ear odors
- 99% natural ingredients
- Regular Strength suitable for dogs and cats
- Extra Strength formulated for dogs
- Optional Ear Dryer helps remove leftover moisture after cleaning
The Best Quality Guaranteed
US Grade Docusate Sodium
Tea Tree Oil
Lavender Oil
Other Ingredients
The Innovet Difference
Contains a clinical grade emulsifier that is gentle enough for use in infants, but powerful enough to break down even the toughest waxy buildup
Features a unique blend of essentials oils to take down bacterial and fungal growth while also soothing your pet's delicate skin
Is alcohol-free so there's no stinging even on irritated skin
Has a soft, flexible silicone tip that reaches deep down into the ear canal for a thorough cleaning, while bending with your pet's movement for added safety
Provides great-smelling essential oils that remove tough odors for a clean and fresh smell
Prevents infections when used regularly as part of your grooming routine
Made from 99% all-natural ingredients
How To Use PurOtic™ Dog Ear Cleaner
Cleaning your dog's ears doesn't need to be complicated. Follow these steps for a simple at-home routine.
Step 1: Shake the bottle
Shake the bottle well before each use to make sure the ingredients are evenly distributed.
Step 2: Apply the solution
Gently position the soft silicone tip at the entrance of your dog's ear canal and use the trigger to apply 1–3 pumps of solution. There's no need to force the applicator deep into the ear.
Step 3: Massage the ear
Gently massage the base of the ear for approximately 20–30 seconds. This helps the solution work through the wax and debris inside the canal.
Step 4: Let your dog shake
Allow your dog to shake their head. This helps move loosened wax and debris toward the outer part of the ear.
Step 5: Use the ear dryer
If you're using the PurOtic™ Ear Dryer, wait until your dog has finished shaking, then apply the PurOtic™ Ear Dryer according to the product instructions. It helps absorb remaining moisture.
Step 6: Wipe the outer ear
Use a cotton ball or soft cloth to gently remove any remaining wax or solution from the parts of the ear you can easily see.
Never use cotton swabs inside your dog's ear canal. They can push debris deeper into the ear or potentially damage the eardrum.
⚠️ 5 Tips to keep your dog’s ears clean
A good ear-care routine goes beyond using an ear cleaner.
- Dry the ears after swimming or bathing: Excess moisture can become trapped inside the ear canal.
- Check the ears regularly: Look for redness, unusual odors, wax, or visible debris.
- Avoid cotton swabs: Clean only the parts of the ear you can safely see.
- Keep the ears clean: Regular maintenance can help prevent excessive wax and debris from accumulating.
- Address recurring problems: Frequent ear issues can be linked to underlying allergies or other conditions that require veterinary attention.
Why Is Regular Cleaning Important
A dog's ear canal is shaped differently from a human's. Instead of running straight into the head, it forms an L-shaped passage that can trap wax, moisture, and debris.
When this buildup isn't regularly removed, it can create an environment where bacteria and yeast thrive. Certain dogs may be more prone to ear problems because of their breed, ear shape, allergies, or frequent exposure to moisture.
Floppy-eared breeds, for example, can have a higher risk because their ears can retain warmth and moisture. Swimming and bathing can also leave excess moisture inside the ear canal.
Regular ear cleaning can help remove buildup and keep your dog's ears clean between veterinary visits.
Signs your dog may need an ear cleaning
Some dogs naturally produce more wax than others, while certain signs may indicate that your dog's ears need additional attention.
| Sign | What it may indicate |
|---|---|
| Frequent head shaking | Repeated head shaking can occur when something inside the ear feels irritating or uncomfortable. |
| Constant ear scratching | Scratching at the ears more than usual can be a sign of irritation or discomfort. |
| Unpleasant ear odor | A strong or unusual smell coming from your dog's ears may be associated with wax buildup, moisture, or an imbalance of bacteria or yeast. |
| Visible wax or debris | Brown, yellow, or dark buildup around the ear opening can indicate that wax and debris have accumulated and may need to be cleaned. |
| Red or irritated ears | Redness around the ear opening can indicate irritation or inflammation. |
| Excessive moisture | Water left behind after swimming or bathing can become trapped inside the ear canal. |
| Sensitivity when touching the ears | Pulling away, whining, or resisting when you touch the ears can indicate discomfort and may require veterinary attention rather than routine cleaning. |
⚠️ Dogs may scratch when wax or debris builds up or when their ears become inflamed. Wax, moisture, debris, or an underlying ear problem may be contributing to the behavior.
If it persists or is severe, your dog should be examined by a veterinarian.
Ear problems can have several causes, and understanding the most common ones can help you build a better prevention routine.
- L-shaped ear canals
Dogs have L-shaped ear canals that can trap moisture, wax, and debris deeper inside the ear. This makes it more difficult for buildup to naturally escape and can create an environment where microorganisms thrive.
- Floppy ears
The shape of your dog's ears can also affect how much air reaches the ear canal. Floppy ears can retain warmth and moisture, which may make some dogs more susceptible to recurring ear problems.
- Excess moisture
Water from swimming or bathing can remain trapped inside the ear canal. Keeping your dog's ears dry after water exposure is an important part of routine ear care.
- Allergies
Food and environmental allergies can contribute to inflammation inside the ears. For dogs with recurring ear problems, addressing the underlying trigger with your veterinarian can be just as important as keeping the ears clean.
PurOtic™ is designed to make routine ear cleaning easier by loosening wax and debris while helping manage excess moisture. Its alcohol-free formula works alongside a flexible silicone applicator and optional ear dryer to provide more thorough ear care.
Loosens wax and debris
Docusate sodium helps soften and emulsify ear wax, making stubborn buildup easier to loosen. After applying the solution, gently massaging the base of your dog’s ear helps distribute it through the canal and loosen accumulated wax and debris.
Makes cleaning easier and gentler
The soft silicone applicator allows you to apply the solution without inserting rigid tools into your dog’s ear. Because the formula is alcohol-free, it can also be gentler on sensitive or irritated ears than alcohol-based cleaners.
Once you’ve massaged the ear, let your dog shake their head. This helps move loosened debris toward the outer ear, where you can gently wipe it away.
Helps manage excess moisture
Moisture can accumulate in your dog’s ears, particularly after swimming or bathing. The PurOtic™ Ear Dryer uses food-grade diatomaceous earth to absorb remaining moisture after cleaning, helping keep the ears dry.
Together, these steps make PurOtic™ a convenient option for maintaining a regular ear-care routine and keeping your dog’s ears cleaner and fresher.
The ideal cleaning frequency depends on your dog's individual needs.
For routine maintenance, Innovet recommends cleaning your dog's ears approximately once every 2–4 weeks, particularly for dogs prone to ear problems. Dogs that swim frequently or have excessive wax may require more frequent cleaning based on veterinary guidance.
You should also check your dog's ears regularly for redness, unusual odors, excessive wax, or other changes. Catching potential problems early can make them easier to address.
If your dog has an active ear infection or appears to be in pain, consult your veterinarian before attempting to clean the ears yourself.
PurOtic is formulated as an alcohol-free ear cleaner and uses a soft, flexible silicone applicator designed to make application gentler and easier.
However, ear cleaning isn't appropriate for every situation. If your dog's ear is very painful, swollen, bleeding, or producing significant discharge, speak with your veterinarian before using an ear cleaner.
Is the extra strength formula safe for cats?
No. Extra Strength PurOtic contains tea tree oil and is formulated for dogs only. Cats can be particularly sensitive to certain essential oils, so the Regular Strength formula should be used for cats.
- LRLouise R.Verified BuyerRated 5 out of 5 stars11 months agoSmells good
Easy to use, love the silicone ends that give me confidence I’m not hurting my
sweet dog, she enjoys the ear rubs after the application. I will for sure be ordering more.
Thank you for making this product.
IPInnovet Pet11 months agoThank you so much for your kind words! We're thrilled to hear that the silicone ends are making the application easier and more comfortable for both you and your sweet dog. Thanks for choosing Innovet!
- WRWanda R.Verified BuyerRated 4 out of 5 stars2 years agoNice product but the pump didn't work.
Seems to be working, the only problem I had was with the pump that was broken and didn't work so I had to use another bottle. Luckily I manage to fit the plastic nose into the new bottle and use the product which seems to be working wonderfully.
IPInnovet Pet2 years agoHello Wanda,
We are sorry to hear that the pump did not function properly. We have credited your account 500 Points for the inconvenience.
- JBJoe B.Rated 5 out of 5 stars7 years agoEat Meds
This is Maddux. She is 6years old and is a Lab. She has enjoyed the Clean Ears Meds. Easy to administer.
- HGHeather G.Rated 5 out of 5 stars7 years agoSo easy
I'm so glad I took a chance on this. This old man has had ear infections during his 10 years. This, along with Pure CBD oil, has been a great addition to keeping him healthy.
- SBSusan B.Verified BuyerRated 5 out of 5 stars2 days agoFinally! Something that works!
Our Great Pyrenes, Mika, has a lot of trouble with ear infections in her right ear. We have used antibiotics ointments and other ear sprays, but nothing applies the medicine deep into the ear canal like these products from Innovet. The silicone nozzle is genius! The second part of the treatment with the "dryer" substance is a must for our dog with extra long ear canals. The dryer prevents the medicine from staying wet and sloshing around in her ear which was causing her infection to persist. Now with Innovet, we got the problem solved and our Mika is sooo much happier!