30 Days Money Back and Price Match Guarantee
100% Natural Ingredients
Remove and Prevent Tear Stains
Counteract Discoloration and Build Up
PurEyes: The Best Tear Stain Remover for Dogs
Nearly a quarter of dogs (23.3%) brought to veterinary ophthalmologists struggle with overflowing tears, the leading cause of tear stains.
Those reddish-brown streaks can be a source of worry, and you’re right to be concerned. Most wipes and solutions only clean the surface of your dog’s fur, so the stains keep coming back. They don’t address what’s causing the tearing, like minor irritations or bacteria growing in damp areas.
To achieve lasting results, you need a solution that’s gentle enough for the delicate eye area but also formulated to help manage the root causes of the staining. That’s exactly why we created PurEyes™.
What Causes Dog Tear Stains?
Dog tear stains start with excessive tearing, known as epiphora. It’s not dirt; the reddish-brown marks come from porphyrins, which are iron-rich molecules in tears, saliva, and urine. When they sit on light fur and oxidize, stains appear.
While some tearing is normal, overflow has several causes:
- Breed and anatomy: Many breeds, especially small or flat-faced dogs like the Maltese, Shih Tzu, and Poodle, are simply more prone to tear stains. One study found that 57.2% of Shih Tzus have visible tear staining. This can be due to shallow eye sockets, blocked tear ducts, or even tiny hairs around the eyes that wick tears onto the face.
- Allergies and irritants: Just like in humans, allergens like pollen, dust, and even smoke can cause a dog's eyes to water excessively as the body tries to flush the irritants out.
- Diet and water quality: Some owners notice a link between their dog's diet and their tear stains. Fillers and artificial additives in some dog foods can be a trigger. Similarly, water with a high mineral content ("hard water") can sometimes contribute to darker staining.
- Minor infections: The fur under a dog's eyes that’s constantly damp from tears can become a breeding ground for bacteria or red yeast. These minor infections can not only irritate the skin but also worsen the discoloration, creating a frustrating cycle.
The Best Quality Guaranteed
Aloe Vera
Chamomile Oil
Proprietary Blend of Botanical Oils
Other Ingredients:
The Innovet Difference
No antibiotics
No alcohol or sulfates
Wipe on/wipe off solution that removes tear stains
100% natural ingredients
Works for both cats & dogs
An effective dog tear stain removal solution doesn’t necessarily use harsh chemicals and bleach the fur.
PurEyes is a completely natural tear stain remover for dogs. Our formula is safe and non-irritating and uses a blend of trusted ingredients that work together to clean, soothe, and protect the skin. Alongside purified water, xanthan gum, cornstarch, and sodium bicarbonate, we use:
- Aloe vera and chamomile oil
The skin under a dog's eyes can become red and irritated from being constantly damp. Aloe and chamomile are two of nature’s best soothers. They help to calm that inflammation and provide gentle relief.
- Witch hazel
This natural astringent is part of the prevention process. It helps to gently dry the fur after cleaning, which makes the area less hospitable to the bacteria and yeast that thrive in moisture and can worsen the staining.
- Botanical oils
Our blend of botanical oils, which includes tea tree oil, helps to break down and clean the porphyrin molecules that cause the reddish-brown stains, without resorting to harsh chemicals.
Just as important is what’s not in the formula. PurEyes contains no antibiotics, peroxides, sulfates, or alcohol. It’s a wipe-on solution that doesn’t sting or bleach your dog’s fur that you can feel confident using as part of your regular grooming routine.
Using PurEyes is a simple process. For the most effective dog stain removal, follow these steps.
- Apply to a clean pad: Dispense a small amount of the PurEyes gel onto a clean cotton round or a soft tissue. You don’t need to oversaturate it; a pea-sized amount is usually plenty for one eye.
- Gently wipe the stained area: Hold your pet’s head and gently wipe the fur around the eye. Focus on the reddish-brown areas, but be careful to avoid direct contact with the eye itself. Use a soft, light touch. You don’t need to scrub vigorously.
- Use daily at first: To break down existing, stubborn stains, apply PurEyes once daily for about 7 to 10 days. You should start to see a noticeable lightening of the stains during this time.
- Switch to maintenance: Once the stains have cleared up, you can switch to a maintenance routine. Applying PurEyes just once or twice a week is usually enough to prevent new stains from setting in and to keep the area clean and healthy.
Treating tear stains works best when it’s part of a total health and grooming plan. PurEyes is best used with our tea tree and aloe dog shampoo. While you treat the face with PurEyes, the shampoo soothes itchy skin and cleans the rest of the coat, giving your dog a spa-day level of relief from head to tail.
If your dog’s tearing is triggered by seasonal allergies or dry skin, wiping away the stains is only half the battle. We recommend that you support their skin health from the inside out with our skin and coat support bundle.
Pro Tip: Did you know that fleas are attracted to moisture around the eyes and mouth? Their bites can cause swelling and tearing. Keeping your pet pest-free with our flea protection bundle is an often overlooked way to reduce eye irritation.
Yes. PurEyes is made with 100% natural ingredients like aloe vera and chamomile, so it’s incredibly gentle on your pet’s delicate face.
While we formulated it for external use only (on the fur around the eye), you don’t need to panic if a tiny amount accidentally gets near the eye. It contains no harsh bleach, peroxides, or antibiotics that could cause damage. It’s also safe for use on pregnant or nursing pets.
- Storing PurEyes is equally simple: you don’t need to keep it in the refrigerator. Just keep the bottle at room temperature, away from direct sunlight, and it’ll stay fresh and effective.
When Should I Contact a Veterinarian?
PurEyes is excellent for cleaning up cosmetic staining, but it’s important to recognize when a stain might be a symptom of a medical issue.
If you notice that the staining has appeared suddenly, has a foul odor, or is accompanied by discharge, squinting, or redness in the eyeball itself, please contact your veterinarian.
These can be signs of a blocked tear duct, an eye infection, or a structural issue (like entropion) that requires medical treatment.
In these cases, PurEyes can help with the cleanup, but your vet will need to help you treat the underlying cause.
You don’t have to keep fighting those stubborn tear stains. Relief doesn’t mean harsh chemicals or endless scrubbing.
We made PurEyes to gently tackle the root causes with a consistent routine. Our 100% natural formula, with aloe vera and chamomile, calms delicate skin and lifts porphyrin stains. It removes existing marks and, with regular use, helps prevent new ones.
End the cycle of constant wiping and give your dog the bright, healthy coat they deserve. Get PurEyes today!
Every bottle comes with a 30-day satisfaction guarantee. If you have questions, call our pet wellness specialists at (310) 817-5731.
- SWShelly W.Rated 5 out of 5 stars5 years agoIt works!
Shailah's eyes run when the pollen count is high. While I could soften the dark dried stain with a warm washcloth, I couldn't remove the color. Stain remover actually removes that dark color. I still use the warm washcloth first (she loves that process!) and then use the product.
- JMJennifer M.Rated 5 out of 5 stars5 years agoThis Product works Great
I used every morning.. My Bulldog doesn't mind it at all and it smells great along with works great
- SASusan A.Rated 5 out of 5 stars6 years agoIt really works!!
After trying many products, we were happy to find this. Gracie has environmental allergies & the eye gunk can be sticky. We are really HAPPY with the results!
- TRTami R.Rated 5 out of 5 stars6 years agoGood Product for tear stains
Only used about a week and the lighter stains are starting to disappear. I am hoping the rest will disappear after more use.
- DGDawn g.Verified BuyerRated 3 out of 5 stars1 year agoI love Innovet products mostly
Tear stain remover works better sometimes than others. I LOVE the CBD and the calming tabs not the tear stain remover, not so much.
IPInnovet Pet1 year agoThank you for sharing your experience! It's great to hear that you're loving the CBD and calming tabs. As for the tear stain remover, we appreciate your feedback and will take it into consideration for future improvements. If you have any further concerns, feel free to reach out to us.