Charlotte’s Web Dog CBD Review (2026): Is the Famous Name Worth the Price?
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Charlotte’s Web, founded by the Stanley Brothers, is arguably the “Coca-Cola” of the CBD industry. The company held 30% of the market share in 2023 and is sold in over 15,000 retail stores nationwide.
For many beginners, they’re the “safe choice” simply because the brand is so recognizable. However, being the biggest human brand doesn’t always mean they make the best product for your dog.
In this Charlotte’s Web dog CBD review, we strip away the legacy branding, analyze their specific dog formulation, and reveal whether this human-first CBD brand is suitable for your dog.
What Is Charlotte’s Web?
Charlotte’s Web is widely regarded as the company that launched the modern CBD industry. Founded by the Stanley Brothers in 2014, they gained global attention in 2023 when their high-CBD hemp strain helped a young girl, Charlotte Figi, manage seizures.
Today, the company is a market leader in CBD wellness, with products sold in over 15,000 retail locations. Because they started as a human health company and expanded into veterinary products later, their approach to pet wellness relies heavily on their existing manufacturing process.
Their reputation is built on three pillars:
- Vertical integration: Unlike many brands that buy hemp from third parties, Charlotte’s Web oversees their entire supply chain, from their proprietary seeds to the soil on their US farms. This gives them total control over genetics.
- Safety and authority certifications: Their pet products carry the National Animal Supplement Council (NASC) Quality and US Hemp Authority Seals. This verifies that they pass comprehensive third-party audits for safety, labeling, and adverse event reporting.
- Massive accessibility: They have one of the largest retail footprints in the world. Charlotte’s Web is available in over 15,000 locations, including major grocery chains and pet boutiques.
What Products Does Charlotte’s Web Offer?
For a company with such a massive reputation, their pet catalog is surprisingly small.
While brands like Innovet Pet or HolistaPet offer specialized products for dogs, horses, and cats with multiple potency tiers, Charlotte’s Web focuses strictly on a handful of canine essentials because they’re a human-first brand.
1. CBD Oil for Dogs
This is their flagship tincture, available in either unflavored or chicken flavors. Unlike competitors that offer multiple strength options (low/medium/high), Charlotte’s Web offers a single standard potency.
- The oil contains 17 mg of CBD per mL.
- The 30 mL bottle contains 510 mg of CBD in total, whereas the 100 mL bottle contains 1,700 mg of CBD.
- This product is excellent for medium-sized dogs with general wellness needs.
- The 30 mL bottle costs $59.99, whereas the 100 mL bottle costs $149.99.
2. CBD Chews for Dogs
These chicken-flavored soft chews are designed to target specific health needs. Regardless of the formula, every chew follows the same specs: 2.5 mg of full-spectrum CBD per treat, priced at $19.99 (30 count) or $34.99 (60 count).
While the CBD base is the same, they differentiate the lines by adding specific botanical boosters:
- Calming chews: Uses a blend of valerian root, passionflower, and chamomile to help chase away stressful feelings.
- Hip and joint chews: Adds glucosamine, turmeric, and chondroitin to support stiff joints in active or aging dogs.
- Skin and allergy chews: Features nettle leaf, burdock root, and marshmallow root to soothe itchy skin from the inside out.
3. Canine Calming Bundle
This is a “starter kit” that combines one bag of calming chews (60 counts) with a small 30 mL bottle of oil. It effectively stacks the immediate treats with long-acting oil.
- You can pick either chicken-flavored or unflavored CBD oil.
- The bundle costs $94.98.
Charlotte’s Web’s Strengths
As one of the founders of the CBD industry, Charlotte’s Web has set a high bar for quality control. They’re the definition of a “safe choice” for nervous pet owners.
Here’s what we like about Charlotte’s Web:
- ✅ Maximum trust and legacy: If you’re new to CBD and worried about buying a low-quality product, this is the safest bet in the commercial market. The brand history (starting with Charlotte Figi) is built on safety, and their vertical integration allows them to oversee the process from seed to bottle.
- ✅ Safety certifications: Their pet line carries the NASC Quality and US Hemp Authority seals. This goes beyond standard testing; it means they’ve successfully passed comprehensive third-party audits of their manufacturing facility and adverse event reporting systems.
- ✅ Smart botanical blends: We like that their chews don’t rely on CBD alone. By pairing the hemp extract with functional herbs like valerian root (calm) or nettle leaf (allergy), they’re attacking the symptom from two angles, which improves effectiveness for the 2.5 mg dosage.
- ✅ Picky eater friendly: Both their oil and chews are available in a chicken flavor. For dogs that reject the grassy, earthy taste of natural hemp oils, having a savory meat flavor can make daily administration much less stressful.
Charlotte’s Web’s Weaknesses
Charlotte’s Web makes a high-quality product, but because their pet line is a secondary focus compared to their human line, there are significant limitations regarding price, dosing flexibility, and options.
1. Limited Pet Product Selection
It’s clear that Charlotte’s Web is primarily a human wellness brand that also makes pet products, rather than a dedicated veterinary company.
While dedicated pet brands like Innovet Pet, Honest Paws, and Pet Releaf offer extensive catalogs covering everything from cat products to specialized topicals, Charlotte’s Web selection is restricted to just a few canine basics.
- They currently offer zero products specifically formulated for felines. Cat owners looking for safe CBD oil for cats or functional chews are left without choices.
- They don’t offer condition-specific oils (like separate formulas for mobility or anxiety) or varied strengths. Whether you have a Great Dane with arthritis or a Pug with travel stress, you’re stuck using the exact same standard oil.
- You won’t find specialized veterinary items like dental sprays, horse products, or pocket pet formulas here.
2. Limited Potency Options for Dosing
A major limitation of Charlotte’s Web is that they rely on a single concentration for their oil: 17 mg of CBD per mL. Whether you buy the small 30 mL bottle or the large 100 mL bottle, the strength of the liquid remains exactly the same.
While this “middle-of-the-road” potency is convenient for a medium-sized dog (like a 40 lb Beagle), it creates logistical headaches for dogs at either end of the weight spectrum.
- If you have a 5-lb Yorkshire Terrier, a standard starting dose is often 0.5 mg to 1 mg. Because Charlotte’s Web is so concentrated (17 mg per mL), you’d need to measure out roughly 0.05 ml. Most droppers can’t measure such a tiny amount accurately, leading to a risk of accidental over-sedation.
- If you have a 100-lb German Shepherd needing severe joint support, you might require 50 mg of CBD daily. To get this dose with Charlotte’s Web, you’d have to feed your dog 3 full droppers (3 mL) of oil every single day. This is a large volume of liquid to force a dog to swallow, and it means you’ll burn through even their largest bottle within a month.
By comparison, specialized veterinary brands, like Innovet Pet, often offer a low potency (4 mg/mL) option for precise micro-dosing and a clinical potency (200 mg/mL) option that delivers heavy doses in just a few drops. With Charlotte’s Web, you’re stuck in the middle.
3. Unsustainable Large Dog Care
Charlotte’s Web’s pricing structure doesn’t scale well for long-term use for large dogs. We broke down the price per milligram (mg) to see exactly what you pay for the active medicine compared to other top brands.
| Comparison Level | Brand | Bottle Size | Price | Price Per mg | Est. Yearly Cost |
|---|---|---|---|---|---|
| Medium Tier (Medium Dog) | Charlotte’s Web | 510 mg | $59.99 | $0.12/mg | ~$858/year |
| HolistaPet | 600 mg | $59.95 | $0.10/mg | ~$729/year | |
| Honest Paws | 500 mg | $69.95 | $0.14/mg | ~$1,021/year | |
| Innovet Pet | 750 mg | $86.96 | $0.12/mg | ~$846/year | |
| High Tier (Large Dog) | Charlotte’s Web | 1,700 mg | $149.99 | $0.09/mg | ~$1,605/year |
| Honest Paws | 1,000 mg | $94.95 | $0.09/mg | ~$1,732/year | |
| Innovet Pet | 3,000 mg | $146.95 | $0.05/mg | ~$893/year | |
| HolistaPet | 3,000 mg | $124.95 | $0.04/mg | ~$760/year |
Note: Yearly estimates assume daily maintenance dosing for a medium dog (approx. 20 mg/day) and a large dog (approx. 50 mg/day).
The numbers show that for the smaller bottle (510 mg), Charlotte’s Web is actually quite reasonable at $0.12/mg.
As you can see in the yearly estimate, staying with Charlotte’s Web for a medium-sized dog costs roughly the same as using Innovet’s comparable tier (~$850/year).
However, the problem arises when you need more medicine.
- Innovet and HolistaPet reward you for buying bigger bottles, dropping the price down to $0.04/$0.05 per mg. This keeps the yearly cost under $900 even for a large breed.
- Charlotte’s Web drops only slightly to $0.09 per mg for their largest bottle.
For nearly the same price per bottle ($149 vs. $146), Innovet gives you nearly double the milligrams (3,000 mg vs. 1,700 mg). If you stick with Charlotte’s Web for a large dog, you’ll pay roughly $700 extra per year for the exact level of relief.
Charlotte’s Web CBD oil for dogs doesn’t contain any special ingredients that justify not transitioning to a different brand if you want to care sustainably for your large dog.
Is Charlotte’s Web Right for Your Pet?
Is Charlotte’s Web a good brand? Absolutely. As the company that sparked the global CBD movement, their level of trust and legacy is matched by few other brands. If you prioritize buying a household name or simply want to share the same brand you use for yourself with your dog, you can buy their products with confidence.
However, their one-size-fits-all approach doesn’t meet every pet’s needs. For large breeds or dogs coping with chronic pain, the limited 1,700 mg potency and steep price per milligram make long-term care far less sustainable compared to other brands.
If you want the benefits of a USDA Organic, clinical-strength oil at a price that makes long-term care sustainable, Innovet Pet is the smarter choice. We specialize in animal health and promise the potency, purity, and value your dog deserves.
Frequently Asked Questions
Is Charlotte’s Web CBD FDA approved?
No. The FDA hasn't approved any CBD supplements for pets as drugs, regardless of the brand. However, Charlotte’s Web is NASC (National Animal Supplement Council) certified. This seal means they pass strict third-party audits for manufacturing quality and safety monitoring.
Is Charlotte’s Web’s pet line USDA organic?
Surprisingly, no. While Charlotte's Web markets itself as a natural brand and uses US-grown hemp, their pet products don’t currently carry the official USDA Organic seal. If certified organic purity is a priority for you, brands like Innovet or Honest Paws are better options. However, the brand carries the NASC Quality and US Hemp Authority seals.
Can I just give my dog my human Charlotte’s Web oil?
We really advise against it. Human oils often come in much higher concentrations that are hard to measure for pets, increasing the risk of an accidental overdose. More importantly, human products sometimes use different carrier oils or flavorings that might upset a dog's stomach.
Why is Charlotte’s Web so expensive?
You’re primarily paying for the brand legacy. As the most famous name in the industry, they charge a premium for their reputation. While the quality is high, the cost per milligram is roughly double or triple what you’d pay for similar high-quality brands like Innovet.
Will Charlotte’s Web’s dog CBD make my dog high?
No. Their pet products are made from hemp, which contains less than 0.3% THC. This isn't enough to cause intoxication or a "high" in dogs. It’s just enough to trigger the "entourage effect," helping the CBD work more effectively in the body.
Is 17 mg/mL strong enough for my dog?
For small to medium dogs (under 50 lbs), yes. But for large dogs (75+ lbs), it’s quite weak. You’d need to give your dog multiple full droppers to get a therapeutic dose, which is messy and means you'll run out of the bottle very quickly.
