NuLeaf Naturals Pet CBD Review (2026): Does Purity Beat Variety?

If you want a simple, no-nonsense supplement for your dog, NuLeaf Naturals is probably one of the top contenders. They’re famous in the industry for their green philosophy: using just two ingredients and advanced extraction methods to ensure total purity.

However, high purity often means a strong, grassy hemp taste that some pets can’t stand. Plus, their unique membership pricing model can be confusing at first glance.

In this NuLeaf Naturals pet CBD review, we break down their product quality, the reality of their pricing discounts, and whether their focused product lineup is enough for your dog’s specific needs.

What Is NuLeaf Naturals?

NuLeaf Naturals is one of the original CBD pioneers, founded in 2014 by a group of plant medicine enthusiasts. While other brands pursued flashy marketing or endless flavor options, NuLeaf built their reputation by sticking to a single mission: creating the cleanest “whole plant” hemp extract possible.

They treat their pet line with the same rigorous standards as their human products, using the exact same organic farming and manufacturing processes. What makes them different is their:

Proprietary genetics: They developed their own unique hemp strains that are naturally rich in secondary cannabinoids like CBN and CBC. This boosts the “entourage effect” compared to generic hemp extracts.
Green extraction: Unlike competitors who use harsh solvents, NuLeaf uses advanced CO₂ extraction. This guarantees the final oil is free of chemical residues while preserving the plant’s natural profile.
Minimalism: Their philosophy is “less is more.” Most of their products contain only two ingredients: full-spectrum hemp extract and organic virgin hemp seed oil.

What Products Does NuLeaf Naturals Offer?

NuLeaf’s catalog is smaller and more focused than many competitors. Rather than creating dozens of flavors or varieties of the same product, they stick to a tried-and-tested formula across a limited range of oils, chews, and topicals.

The brand sells five pet CBD products in total.

1. Pet CBD Oil (Full-Spectrum)

This is their flagship product. Unlike other brands that change the potency concentration based on bottle size, NuLeaf maintains the same strong concentration (60 mg/mL) across all sizes—you just buy more volume.

It’s a “whole plant” extract containing cannabinoids like CBD, CBC, and CBG, using organic virgin hemp seed oil as the carrier. This product is best for precise dosing for both cats and dogs.

Bottle CBD Content	Pricing
300 mg	$24.00
900 mg	$59.00
1,800 mg	$89.00
3,000 mg	$124.99
3 x 3,000 mg	$374.97

2. CBD Calming Chews (Soft)

These soft chews are designed specifically for anxiety and sleep. They stand out because they include CBN (cannabinol), a cannabinoid known for its sedative properties, along with L-theanine and chamomile.

Potency: 6 mg of CBD per chew.
Flavor: Sweet potato.
Pricing: $41 for a bag of 30 chews.

3. CBD Mobility Chews (Soft)

These are formulated for joint support and inflammation. They pair the full-spectrum hemp extract with potent anti-inflammatories like organic turmeric and glucosamine HCL (sourced from shellfish).

Potency: 6 mg of CBD per chew.
Flavor: Sweet potato.
Pricing: $41 for a bag of 30 chews.

4. Wellness Hard Treats (Crunchy)

These baked treats are significantly stronger than the soft chews, making them a better value choice for medium-to-large dogs. They use simple ingredients like roasted peanuts and sorghum flour combined with calming herbs like passion flower.

Potency: 25 mg of CBD per treat (high-potency).
Flavor: Peanut butter.
Pricing: $41 for a bag of 30 treats.

Note: This product is available in the peanut butter flavor only. If your dog has a peanut butter allergy, do not use it.

5. CBD Pet Balm

This topical salve is designed for external use on cracked paws, dry noses, or hot spots. It blends their full-spectrum extract with moisturizing shea butter and beeswax to seal in hydration.

Potency: 300 mg of CBD per jar.
Pricing: $30 per jar.

NuLeaf Naturals’ Strengths

NuLeaf Naturals has maintained a loyal following for over a decade by refusing to cut corners on their ingredients. If you’re looking for a “clean label” product, they’re hard to beat.

Here’s specifically what we like about NuLeaf Naturals:

✅ Extreme Purity: Their “green” manufacturing process is their biggest asset. Using subcritical and supercritical CO₂ extraction helps them ensure that absolutely no heat or chemical solvents degrade the hemp. The final product is just two ingredients: organic full-spectrum hemp and virgin hemp seed oil.
✅ Whole plant genetics: While many brands focus strictly on CBD, NuLeaf uses proprietary hemp strains bred to be rich in secondary cannabinoids like CBC (cannabichromene) and CBG (cannabigerol). This diversity supports a more potent “entourage effect” than basic hemp extracts.
✅ CBN for calming: Their Calming Soft Chews are technically superior to many competitors because they include CBN (cannabinol). CBN is specifically known for its sedative properties, making these chews particularly effective for sleep and nighttime anxiety.
✅ The price match guarantee: NuLeaf acknowledges the competitive market. They have a policy where they’ll not just match but beat by 5% any lower price you find for their products on legitimate retailer sites. This gives savvy shoppers a way to secure a deal without needing a subscription.
✅ Consistent potency: Unlike brands that water down their small bottles, every drop of NuLeaf oil has the exact same potency (60 mg/mL), regardless of whether you buy the small 300 mg bottle or the massive 3,000 mg bottle.

NuLeaf Naturals’ Weaknesses

NuLeaf Naturals’ pricing is highly competitive and their products’ purity is unquestionable. However, the experience of relying on this brand for your pet comes with hurdles that you won’t find with dedicated pet health brands.

1. The Membership Pricing Confusion

At first glance, NuLeaf appears to be the cheapest high-quality option on the market.

Their free “Cabana Club” membership advertises discounts of up to 80% off, dropping a $124 bottle to roughly $22. However, treating your pet’s medication like a flash sale is risky.

This is why we’re specifically suspicious of the Cabana Club membership:

The terms state that these deep discounts are illustrative and subject to product availability. This creates a lack of stability. You might get a bottle for $22 one month but find the specific product excluded or out of stock the next.
To even see the actual prices and products available for such deep discounts, you must hand over your email and personal data.
It forces you into a specific ecosystem. If you just want to buy a single bottle without joining the club or dealing with availability clauses, you’re stuck paying the much higher retail price. The discounted price is too attractive to simply ignore.
Once you’re part of the Cabana Club, you have the option to upgrade to the $30/year Elite club, which offers deeper discounts and free shipping. The Cabana Club feels like a gateway to the actual subscription NuLeaf is after.

2. Missing Veterinary Certifications

For a brand that positions itself as a premium “clean” option, NuLeaf lacks the specific badges that define the top tier of the pet industry.

No NASC Quality Seal: The National Animal Supplement Council (NASC) seal is the gold standard for pet supplements. It verifies that a company has passed comprehensive third-party audits regarding labeling, manufacturing, and most importantly, adverse event reporting systems. Brands like Charlotte’s Web, Honest Paws, and Pet Releaf carry this seal. NuLeaf doesn’t.
No US Hemp Authority seal: While their human manufacturing is cGMP compliant, the lack of these specific seals reinforces the feeling that this is a human CBD company simply putting their human oil into a pet bottle, rather than a brand dedicated to animal health standards.

3. Limited Pet-First Options

Because NuLeaf focuses on whole-plant purity above all else, their product line is extremely rigid compared to competitors like Innovet Pet.

Their oil comes in a single concentration (60 mg/mL) across all bottle sizes. This is too strong for micro-dosing a cat or 5-lb Chihuahua (a single drop might be too much) but often requires too much liquid volume for a 150-lb Great Dane.

Unlike Innovet, which offers scaled potencies from 125 mg to 6,000 mg, NuLeaf forces every pet to adapt to their concentration.

They also offer zero flavor options for their oils. If your dog rejects the natural taste, you can’t switch to a chicken or bacon alternative. Similarly, their chews come in single flavors (e.g., Mobility is sweet potato only). If your dog is a picky eater, you have no “plan B” within their brand.

4. Poor Product Palatability

NuLeaf prides itself on their “green” extraction methods. This is fantastic for preserving the plant profile, but it results in an oil that’s dark, thick, and pungent.

“Green” oil retains more plant waxes, chlorophyll, and earthy terpenes than filtered “golden” oils (like Innovet’s CBD oil for dogs).
To a dog or a cat, this tastes incredibly bitter and grassy. While some dogs don’t mind, reviews indicate that picky eaters (and almost all cats) struggle with this unrefined flavor profile. Without a refined option, or without masking the flavor, administering this daily can become a struggle.

Is Whole Plant Oil Better than Filtered Oil?

If you buy a bottle of NuLeaf, you’ll immediately notice that the oil is dark-colored and thick. This is what’s known as a “whole plant” or “raw” extract. Although NuLeaf markets this as superior, there are trade-offs to using unrefined oil for pets.

Whole Plant CBD Oil

Because NuLeaf skips the final filtration steps, their oil retains not just the cannabinoids but also the plant’s natural waxes, lipids, and chlorophyll. This makes it as close to the raw plant as possible, but there are two huge concerns for animals:

Chlorophyll is incredibly bitter. It’s the primary reason for the strong, swampy flavor that causes head-shaking and refusal in many dogs.
Plant waxes are difficult for dogs (and especially cats) to digest. For sensitive pets, raw extracts can sometimes cause mild gas or loose stool as the body struggles to break down the fibrous material.

Golden Hemp CBD Oil

Most clinical-grade veterinary brands (including Innovet Pet) take the extra step to filter the raw extract. This removes the bitter chlorophyll and indigestible waxes, resulting in a golden-colored oil.

This process retains the full spectrum of cannabinoids and terpenes but removes the “roughage.” The final product becomes much milder in taste and gentler on the digestive system.

Is NuLeaf Naturals Right for Your Pet?

Is NuLeaf a good brand? Yes. If you’re a “purist” who believes the closer the product is to the raw plant the better, and you don’t mind the strong grassy taste that comes with it, NuLeaf is a top-tier choice.

For budget-conscious owners willing to join their “Cabana Club” membership, the price per milligram is arguably the lowest on the market, too.

However, the lack of variety creates a wall for many pet owners. If you have a picky eater, the thick, bitter, unflavored oil is a hard sell. If you have a toy breed or a giant breed, their “one-size-fits-all” potency makes accurate dosing difficult and inefficient.

If you want the same organic, full-spectrum quality but need options, like specific potencies for your dog’s weight, a milder taste that doesn’t trigger a “spit out” reflex, and transparent pricing without sign-up forms, Innovet Pet is the better, pet-centered choice.

Frequently Asked Questions

Why is NuLeaf oil so dark and thick?

It’s a whole-plant extract. NuLeaf uses a green extraction method that leaves in the plant waxes, chlorophyll, and lipids. While natural, this gives the oil a dark green color and a much stronger, earthier taste compared to "golden" oils (like Innovet's), which are filtered for palatability.

Is the Cabana Club pricing real?

Yes, but read the fine print. It’s illustrative. The massive discounts (up to 80% off) are real for members, but they’re subject to "product availability" and supply. This means the price you pay today might not be the price available next month.

Does NuLeaf get my dog high?

No. NuLeaf is a full-spectrum product, meaning it contains trace amounts of THC (less than 0.3%). This is enough to help the CBD work better (the entourage effect) but is nowhere near enough to cause intoxication in a dog.

Why does my dog refuse to eat NuLeaf pet CBD oil?

It’s the taste. Because the oil is unflavored and unrefined, it has a bitter "weed-like" flavor. Many dogs find this off-putting. You’ll likely need to mask it inside a piece of cheese, wet food, or a pill pocket to get them to take it consistently.

Is there a difference between their human and pet oil?

Practically, no. NuLeaf states they use the exact same ingredients and formula for both lines. The pet bottle simply has dosing instructions tailored for animals. This confirms their human-first approach. It’s the same oil with a different label.